Using Google Alerts

February 8, 2010 · Print This Article

I mentioned in a previous post that I found out why I was suddenly getting a slew of opt-in subscribers to one of my niche lists through a Google Alerts notification.  Well, this prompted a reader to ask me what Google Alerts was and how to sign up for it.

Google Alerts is a Google email system where they automatically send you an email when there are new results for your search terms.  To sign up, simply go to

You’ll see a page that looks like this:



 You will fill out this form for each keyword phrase you want to keep up with.  For “Type” I put comprehensive, which is the same thing as saying “all of the above”.

For “How Often” I usually click on once a day, unless it’s a hot trending topic and I want more up-to-date information.

 I add my email address I want the alerts to come to, and click on “Create Alert”.

 Here is an example of what one of the emails looks like.  My keyword phrase is one of my niche websites:














It’s very easy to change your search terms or delete a term you no longer care about by clicking on the links at the bottom of the email.

Why would you want to use Google Alerts?

You can:

  • See who is publishing your articles. (You can then establish a relationship with them, if you’d like, and let them know directly when you’ve written new articles.)
  • Spy on your competitors.
  • Find out what others are saying about you.

Tip:  If you want to use your name as a search term, and I highly recommend you do… then put quotes around your name, such as “Peggy Baron”.  I didn’t do this at first and would get anything and everything that simply had both words in the content.  This also applies if you’re searching any term that is more than one word.

  • Get information for your current research.
  • See what your affiliates or resellers are doing with your product.
  • Be reminded that you’ve commented on a blog post so you can follow up and see what others have said.
  • On a personal level, keep up with your sports team.


When you get a Google Alerts email, you can glance at it fairly quickly to see if there is anything there you want to click through to and investigate further.  I think my favorite alert was a link to where someone tweeted a quote by me.  Cool, I’ve been quoted!  I felt so important.  Naturally I retweeted it. :)


2 Responses to “Using Google Alerts”

  1. Walter on February 25th, 2010 8:43 am

    I never really know the benefits of having Google Alerts until you have stated it here. I think this will be very useful for me. Thanks for this comprehensive information. :-)

  2. admin
    on February 27th, 2010 3:42 pm

    I’m glad it helped Walter. :)

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