Cleaning Up My Internet Marketing

I was sitting here thinking that it’s time to organize my office again.  I don’t know how it ends up looking like such a hell hole.  I think maybe it’s because I’d rather work on all the great ideas I come up with than take time out for the minutia (see, had to look up how to spell that word it’s so foreign to me).

But not only is it time to organize my office, it’s time to organize my business.  Whenever my office is a mess, it’s likely that my business is in the same state.  I need to stop doing and take a look at what I have done.  What is working?  Which branch is making me the most money?  How many branches do I even have?  What is the biggest time suck – the most amount of work for the least gain?  Have I given that project 100% and it’s a loser or have I only given it 25% and just really don’t like doing that?  How can I take my most profitable stream and multiply the results?  How can I make more money at it while putting less time into it?

When all is said and done, I can’t put more than 24 hours into a day and I want to work what is working.

After assessment of my income streams:

Less favorable streams – stop, sell, or grow them.
So-so income getters – stop, sell, or grow them.
Great money makers – do more of them in number, add higher ticket products, outsource some of it to help put it on autopilot, capitalize on my expertise and find similar but grander projects.

With any decisions I make, I will formulate a plan on how to achieve what I want.  How do I get from where I’m at with a particular model to where I want to be?  There are steps to take; some easy some steep, but they are always concrete steps.

I get a little sad when I say goodbye to a niche that isn’t working or an idea that doesn’t turn out to be one of my better ones, but there is also this sense of relief because I no longer have the work involved in those projects nagging at me from the midst of the messiness that is my office.

Everything is cleaner and clearer now.  Next up… I’m going to come up with some goals for 2009.

Related posts:

1. Growing My Small Business
2. Which One Are You?
3. Personal Goals and Multiple Streams Of Internet Income