Rewriting My PLR Article On Case Studies
November 1, 2013 · Print This Article
I wasn’t sure how I would do it until I dug in. Sometimes I’ll totally rewrite it, sometimes I will change maybe half of it and keep half, and other times I’ll go off in a different direction.
If you compare the following with the original PLR article you’ll see I came at it from a bit of a different angle. It’s now more of why me, myself, and I like case studies. I divided some of the original bullet points into why I like to read case studies and then why I like to do them. So you’ll recognize the bullet points, although I didn’t use all of them. You’ll also notice the last paragraphs here are more of the original wording.
Business Case Studies – Are They Worth It?
Why? I’ll explain my whys in a minute.
Before I go any further I thought we should go over just what a case study is. My own definition seems kind of fuzzy. According to Wikipedia:
“Case studies are analyses of persons, events, decisions, periods, projects, policies, institutions, or other systems that are studied holistically by one or more methods.”
“A case study should be defined as a research strategy, an empirical inquiry that investigates a phenomenon within its real-life context.”
Me, I believe anything can be called a case study if it’s a detailed study of something, and by studying it you can use the knowledge to your own benefit. It might start off as an experiment but the analyzing of the results of the experiment makes it a case study. The same with challenges – a detailed look at the results makes it a case study in my book.
Why I like to read and follow case studies:
- They allow me to get to know the person presenting it better, on a different level.
- They teach me about products, tools, software, and/or methods so I can decide if I want to purchase or try them.
- They’re interesting! Does the person succeed? It’s almost like a short reality TV show.
Why I like to do them myself:
- They hold me accountable. I’ll follow through so I don’t look stupid.
- I can promote products I use in the experiment without having to hard sell. It’s a natural way to promote and I like it much better.
- I can be transparent and hopefully gain my readers’ trust.
- They challenge me to try a tool more deeply than I might otherwise have.
- They challenge me to do something completely so I can analyze the results, learn from them and improve.
- They give me something to blog about that others will find interesting.
- I can educate my readers right alongside educating myself.
So what makes a good case study for your online business?
Just about anything as long as it’s not too personal or too off-topic for the readers of your niche. It needs to be something interesting, preferably with some sort of wow factor. It should be in your niche, the niche your readers are following you in. It should not be about your new workout and how much muscle you’ve built unless that is your niche.
A good case study should point out measurable results. You can’t just tell someone how much better you feel after taking xyz supplement. Tell them exactly how much you were able to cut back on your sleep and exactly how much more productive you were at work.
Examples of measurable results:
* I increased Facebook Likes and comments by 15%, and sales by 24% after implementing the first five tips from this Social Marketing Results course.
* This squeeze page creation tool enabled me to create a squeeze page in 4 minutes and converted 27% better than my old squeeze page layout.
* I earned $$$ more this quarter than the previous quarter because of this course on attracting super affiliates.
One idea with case studies that start as challenges is to invite your readers to join in too. Tell them about it in advance and ask them to commit. Their results will be just as enlightening as yours, plus you’re building your tribe.
Case studies are educational and informative for you and your readers and they can also be lucrative because of the honest, soft way you’re promoting products you’re using in the study. I’ve got to tell you, case studies are a big win-win.
Have you done case studies yourself?
What would you like to do a case study on next?