Affiliate Marketing Post Download
January 9, 2012
3 quick things here -
1. I forgot to mention that I finally put all your great affiliate marketing tips and insights from the one September post into a pdf. I added my comments too, because I just can’t leave well enough alone. 
No opting in. Enjoy.
Affiliate Marketing Insights and Tips From PeggyBaron.com Readers
2. Effectively immediately, when commenting on this blog if you don’t put your real name in the NAME field, your comment will go to trash. This blog is about real people commenting and interacting, and real people have names. Getting your backlink is a perk that comes secondary to being a real person with a name.
3. Don’t forget to comment about what you could use a little help with on my previous post to enter to a chance to win Danny Iny’s new book, Engagement From Scratch!
Not Another Boring 2012 Goals Post, Plus a Prize
January 3, 2012
Dear Reader,
I could bore the heck out of you by writing about MY goals and plans for 2012, but I won’t.
What’s that? Do I hear a sigh of relief?
What I’m going to do instead is tell you my catch phrase for my online businesses for the year. My phrase for 2011 was “Go Bold” and I think I did a pretty good job of accomplishing that… if I may be so bold as to say. It was a good year.
THIS year, my phrase, my theme, is “Be Helpful”.
Being helpful to others helps them get ahead and find success, which is so rewarding for me!
With that in mind, I’d love to get your feedback and find out what you need help with. What’s holding you back? What information do you need? What tools? What types of Done For You products or shortcuts are you looking for? What’s your next step? What are your frustrations?
See, I’m hoping your answers will give me further direction so I can create products (free and paid) that will help you. Or do you need mentoring or a mastermind group or accountability partner?
- Let me know in the comment section below!
I will be doing a random drawing from the people who comment and the one lucky winner will get a copy of Danny Iny’s book, Engagement From Scratch! This is an amazing book that I had the pleasure of reviewing in part before it was published. He recently sent me an extra copy so I could give it away to someone who might benefit from it. Danny, from firepolemarketing is a great guy and he did a heck of a job with this book.
What’s On Your Internet Marketing 2012 Calendar?
December 28, 2011
Here’s something fun for 2012 - having your own calendar made. My partner at MyNichePLR, Pat Graham, and Mandy Allen have started a new business called Calendars For Marketers and I had them make me one.
You can see my very own 2012 internet marketing calendar here.
I think it’s a good way of letting people know some of my websites and products.
Now I’m hoping you can help me brainstorm what to do with the calendar.
I have the Word doc so I can add any info I want to the days. It could be instruction or informative… “January is plan your business month” or “May is marketing month, work on a different marketing approach each week” or ???
I could also add inspiring quotes on the 1st Monday of each month or ask them to take some sort of action every week.
- What info would you put in the days (keeping in mind this calendar is not for me personally, but to give away as something useful to my customers,clients,online friends)?
- What else could I, should I, do with it?
Tis The Season For Internet Marketing Kindness
December 14, 2011
I’m feeling the mood of the season. Are you? It’s the time of year people go the extra mile to be nice and giving.
I was wondering how to transition that to the Internet… how we could create a more thoughtful, kind, and giving environment in an internet marketing kind of way.
Here are some ideas I came up with, and I think it would be wonderful if you guys joined in with me and do what you can to make it a great day for others online.
1. Comment on a blog you’ve never commented on before, and that you can see gets very few comments.
2. Give away one of your products or a product you have rights to. Do it behind the scenes and don’t tell anyone else. This is about helping them, not bringing attention to yourself.
3. Send an encouraging email to a new marketer you know is struggling.
4. Send a complimentary email to someone who is a non-guru marketer stating how much you like: their product, their blog posts, their transparency, their writing style, their __fill in the blank__.
5. Offer encouragement to someone who needs it on one of the forums.
6. Give kind words on someone’s WSO in the Warrior Forum – someone who does top notch work that you are familiar with (don’t say you’ve seen that particular product if you haven’t).
7. Give an unsolicited testimonial for a product you’ve purchased, liked, and used.
8. Email someone from your list who has been an ardent follower and thank them.
9. Do a blog post about someone who has really helped you in the past when they didn’t have to.
10. Make a small product purchase from someone who is struggling financially.
- I’m challenging you and me to try and do these on a consistent basis through the rest of 2011.
- I’d love for you to comment below and if you’ve got any happy Internet giving ideas or stories to share, I want to hear them.
Warm fuzzies for all!
photo credit: yudha aria
I’m Selling an Info Product, Not a House!
November 22, 2011
Sometimes when I’m taking a lunch break in my Internet marketing day, I’ll watch a little TV.
One show I like to watch is HGTV’s Selling New York. These realtors are selling several million dollar homes in high rise buildings in New York. It’s a world so far removed from my suburban life that I’m fascinated by it.
Today there was a young real estate agent who was having a hard time selling a 3 million dollar place for 2 reasons: 1. There was a great water view but a large building was going to be built that would end up obstructing some of that view. 2. The unit was completely empty of furniture. He did sell it after he made some adjustments in his selling techniques. This is what he did:1. Instead of selling the view, he sold them on the amenities and lifestyle they would be getting. He painted a picture for people.
He had a brochure done up showing all the improvements that the new up-coming building owners were doing to the area – new restaurants, a new park, new boutiques, etc. and instead of fussing over the view that would change, he pointed out how much the unit would appreciate in the near future.
This unit would be a good investment for a smart buyer, plus the buyer could enjoy a wonderful lifestyle.
Was he conning them?
No. He merely accented the positives and spelled it all out for them. He didn’t assume they’d “get it”, he painted the picture for them. And he didn’t stop there, he had blueprints for the new up-coming, view-blocking building so they knew what it would look like and just what the view would then be. He helped them see it.
2. Houses that have no furniture in them are harder to sell. So the real estate agent had it staged.
That means a company came in and filled it with sofas, chairs, beds, the whole bit. But staging is not about using just any old furniture, it’s about creating vignettes in every room that showed just how the potential buyer could use the room.
Stagers sell the lifestyle, and it works because most people don’t quite have the imagination to see themselves living in the place when it’s empty.
Now take these lessons and apply them to marketing an info product.
How are you marketing your product?
What’s your “speech”?
A lot is riding on your salescopy, and just like with selling a house, you need to accent the positives for people. While you might think “duh!” to the benefits you think are obvious, you have to realize others might not have thought of them and you should be spelling them all out. You also need to find a way to get people past the negatives, which would be their objections.
As far as staging your product… get visual. Show the tool in action, show the before and after results, show how to use it, give a tour of your dashboard. That way they can picture themselves easily using it and they can see the results they’d have too. When they can picture themselves with the product in hand; it becomes theirs.
Even if you’re an affiliate for the product, these techniques can help. Maybe even more so because you’re going beyond what the other affiliates are doing.
Possible ideas regarding staging an info product:- Host a webinar or teleseminar where you answer the potential customers’ questions.
- Take them by the hand and walk them through the product so they can see how to use it.
- Explain exactly how you’re using the product and be transparent about your results.
- Show a Before and After.
- Offer up your ideas on how to use the product, including outside-the-box ideas.
- Allow them the opportunity to collaborate with you on a project involving the product. Boy is this one powerful! They can certainly see themselves working with you and having your support along the way.
