Opt-In Report – Plan of Attack

October 25, 2007 · Print This Article

As I was researching affiliate marketing (see previous post), I realized that should not be my priority right now.  While I am waiting for the last internet marketer to get back to me regarding my opt-in report, I should be getting everything else set in place for the report:

1.  Have my autoresponder  totally set up; the opt-in form for my website, the double opt-in message, the thank you message, and the thank you page that gives the PDF download link.  Did I forget anything there?  I’ve got it mostly ready, but I need to reword a few things and spiffy it up.  If I’m really efficient, I’ll have a second opt-in form ready to go for split-testing.

2.  Get the squeeze page set up.  I’ve got a real rough draft, but it has a long way to go.  I’ve spent part of today learning about opt-in squeeze pages and downloading good ones.  They’re scattered all around me.  I think I’ll take the scissors and cut out the parts I like from each of them and rearrange them on a blank paper.   Why reinvent the wheel, eh?  I want it to be short and sweet, but I also want people to opt-in!  The report has some great information and I want people to have it -  a win-win for us.

3. Make sure I totally understand how to create the PDF and that the questions I still have are answered beforehand.

4.  Ask for 1 or 2 testimonials to put on the squeeze page.  Can’t do this until the report is done. 

5.  Get an eBook cover made.

6.  Ask the Warrior Forum and Copywritersboard.com to critique the sqeeze page and then do what I need to make it better.

7.  Figure out my plan of attack on getting the report out there.  Let’s see, put the link in my signature line so it gets seen, and then comment in all my favorite forums, write and post a few articles to drive traffic to the squeeze page, ask people to send it out to their lists as it’s free content.  That’s a start. 

I’m sure there’s more, but that’s what’s on my list right now.  I’m not having an OTO or backsell or upsell or whatever.  Some would say that’s stupid, but I want to start off by giving free information.

Related posts:

  1. What Are You Doing Wrong With Your Emails?
  2. Unable to Think of a Catchy Title
  3. Monetize Your Real Estate

Filed Under Main 

Comments

One Response to “Opt-In Report – Plan of Attack”

  1. Randy Smith on October 29th, 2007 12:38 pm

    If you are going to allow people to send it out Peggy,
    it may be worth looking at how many subtle clickbank links you could put in it……
    And if it doesn’t spoil the report – pop them in and then make it a brandable report.

    If other people can brand it with their links they will be more likely to send it out as it could produce income for them for years…
    And naturally you would have links to your sites and opt in pages too – with mention of a reason to visit ;)

    I did a similar thing with the mystery bonus on my report 7 Key Elements that every successful marketer follows…. (see below my sig)

    Randy
    7 Key Elements – including mystery bonus!