Online Marketing Partner – How’d That Work Out?

April 22, 2010 · Print This Article

Since I’ve been working with Alan Petersen on our big project – Maximize PLR – I’ve learned a lot about partnering.  Yes, I’ve partnered with others before, like with Pat Graham on MyNichePLR, but this particular   product is a bigger and involves many different skills and strengths. 

I’m going to just put this right out there… You can achieve much more success, fame, money, whatever, if you have a partner(s).

When you look at how far you’ve come, has it been as far as you would have liked?

You can be held back by your lack of knowledge.  It takes time to learn every single aspect of Internet marketing.  The time you take to learn everything could be better spent by letting a partner handle the parts of the project you don’t know how to do. [Pick a partner who has strengths where you have weaknesses.]

If you’re honest with yourself, you’ll admit you’re not good at everything, even if you do know how to do it all.  My weaknesses are some of the more techy stuff and video.  My strengths are in the written word and I have an eye for the small details.  Alan’s strengths totally compliment my weaknesses.  Together we are bigger than the sum of our parts. 

We’ve learned from each other when we’ve wanted to, but I admit there is quite a lot of relief on my part when I can ask Alan to take care of some technical issue I’ve been trying to sweat through! 

The result is a huge product I am very happy to put my name to.  Here’s the big question – Could I have done it by myself?  Hmmm, doubtful.  This is what would have happened:

  • I probably wouldn’t have added video, or if I did, there wouldn’t have been very much video and the quality would be have  been… iffy.  Not good because video is absolutely necessary in this product.  It’s a How To product, and you can’t totally do that with a bunch of screencasts and pdfs.  Alan shot over 11 hours of video!

  • I wouldn’t have had the expertise in some of the areas to be able to teach them.  For example, I’ve not turned PLR into a real live book and sold it on Amazon.  Alan has.  So Maximize PLR would have been a much smaller and different product, certainly not a membership site.  Our combined knowledge is huge!

  • It would have taken FOREVER to complete.  Although I’m blessed/cursed with a Type A personality, I am only one person who needs her 8 hours of sleep a night or she gets really cranky.

  • I would have been limited by the number of relationships I have with other internet marketers.  Instead, we’ve got my contacts and Alan’s contacts.  This helps with recruiting affiliates.

  • It wouldn’t have been as much fun.

 Finding the right partner(s) is a winning solution.  You can have the expertise of others, get everything done faster, in effect – know who they know, and increase your chances for success.

Okay, now you add your comments about partnering so this isn’t a one-way conversation.  Good experience?  Bad experience?  Yet to experience?


8 Responses to “Online Marketing Partner – How’d That Work Out?”

  1. Alan Bumstead on April 23rd, 2010 5:57 am

    Hi Peggy,
    Yes I have to agree with you on all counts. I’m pretty lucky, when I frist got involve in the IM business (feels like 5 minus ago, but is 18 months in fact), my wife Jane supported the move completely.

    In the last 9 months my son Josh has become involved although he’s coming the last few months of his University degree and plans to go for Masters after that. So he’s restricted how much he can put in.

    My older brother Pete has also joned us, he has many talents in computing and internet skills that I simply don’t possess.

    All in all a parnership with another or others can be good for all. It’s well working for us.

    Kindest regards
    Alan B.

    P.S. If you get a minute and feel like commenting on our writing skills, please come on over and visit our new Blog:

  2. Tweets that mention Online Marketing Partner – How’d That Work Out? | Adventures In Internet Marketing -- on April 23rd, 2010 12:36 pm

    [...] This post was mentioned on Twitter by pegbaron, Pete Bumstead. Pete Bumstead said: Online Marketing Partner – How'd That Work Out? – (via @@pegbaron) Potential partnerships? Read this little gem. [...]

  3. Mandy Allen
    on April 25th, 2010 11:53 am

    Great post, Peggy. I was offered the opportunity to partner on a membership site last year, very early in my IM careeer, through a forum – and we made mistakes – pretty much the ones you mention; did not really check with each other what our individual strengths were so there were areas we were lacking. We have now recruited a third partner to take up the slack. Very good point about checking out what each can do. It was a good learning curve in a safe environment for the bigger things that have sprung up this year.

    Enjoy the journey.


  4. admin
    on April 25th, 2010 4:36 pm

    Hi Alan,
    Ah, you’ve not only got 2 partners, but they’re FAMILY. That puts a different slant on things, doesn’t it? I mean, you can be more frank with family member partners, but you can’t allow business problems between any of you to affect your family life.

    I would love for my kids to work with me, but at this point they’re too busy doing what teenagers do and are not interested.

  5. admin
    on April 25th, 2010 4:41 pm

    Hi Mandy,

    It’s nice that you were able to work with a partner in a safe environment. I’m sure you’ve learned a lot through this and know how to apply it to your new big project. New endeavors are built on top of what’s gone before, what we’ve learned, right?

    Good luck!

  6. Pat Graham on April 26th, 2010 6:37 am

    Great post, Peggy. The scope of even simple marketing projects has become so huge that it is impossible to do everything yourself. Choosing your working partners is critical to successful ventures.

    Like you, I’ve got several partnerships working and the evolution of a great product is exciting to watch. When the partnerships work the Universe seems to add new strengths to our endeavors that weren’t part of the project to begin with. That’s exciting.


  7. admin
    on April 26th, 2010 8:24 am

    Hey Pat,

    What you say is true. It’s exciting to think of how your limits are lifted when you have others onboard who know how to accomplish what you don’t. And knowing you’re going to put together a great product is inspiring and makes you want to do your very best.

    Also, having partners creates a situation where you are held accountable, which is something that helps any of us.

    P.S. It’s been fun partnering with you on MyNichePLR. :)

  8. Pat Graham on June 7th, 2010 6:37 pm

    Right back at you with MyNichePLR. We work well together. My partner on a giant project you know about, The Silver Scene, is
    Mandy Allen. We work well together and it makes all the difference.
    She knows techniques I don’t know and, more importantly, we both have contacts that the other doesn’t have who know more than either one of us knows.

    You are one of those contacts and I will probably knock on your door a few more times. I was blown away by the absolute perfection of the blog design you created for us. It was everything I wanted it to look like and I didn’t even have to tell you. Amazing!

    Keep up the good work…Pat Graham

Get Adobe Flash player