More Internet Marketing Self Doubt
September 5, 2008 · Print This Article
So I’d been going along nicely with my WSO and enjoying my growing PayPal account as well as the nice comments people were making when it happened… someone posted a comment on my WSO that was less than glowing. First they listed three things they liked, then one thing they wished was explained better and in more detail. Then someone else agreed.
My first reaction was a punch-in-the-gut feeling. They didn’t like it, I’m no good at this, I’m a horrible teacher, my WSO has just tanked, etc., etc.
Then I decided to take this as constructive criticism and approach it with the attitude that this criticism could actually be a good thing.
Instead of getting defensive, I looked at the chapter they were talking about and I added more examples and further explanations. I posted a comment addressing what changes I made and thanked them for helping make my product better. I also PMd both of them explaining the same thing. I haven’t heard from one of them, but the other was happy with my “fast-acting, top-notch customer service” and was pleased with the outcome. He even posted a new comment about liking the changes.
The WSO didn’t tank and people are still purchasing.
So I guess the point of this post is: don’t crumble under criticism (which is what I normally do), take it and use it to make your product better.
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It’s sometimes hard to take critisicm isn’t it? I must admit, I’d probably react the same way as you did. I mean let’s be honest, we’re only human aren’t we. The best thing you did was learn from it, you improved your product and in doing so improved yourself. I’ve never done a wso. Are you getting a lot of milage from it?
Hi DesDrec,
Heck yes, it’s hard to take criticism! In my books it’s even harder than saying I’m sorry.
As far as WSO’s go, I like them. There are some tricks to learn, but I’m learning them and really got a lot of mileage out of this last WSO. You have to consider the time of week, whether you should bump it, collecting social proof, sales page on the WSO itself vs. link on the WSO to your sales page…
You also need to sell something that people really WANT, not NEED.
Thanks for being here.
Peggy