Internet Marketing Superstars Conference 2010

I’ve been trying to think how to sum up the Internet Marketing Superstars Conference in Orlando last weekend.  At least I think it was Orlando, it seems I never went outside except to go to dinner and even then my head was so full of ideas and conversations I didn’t really notice my surroundings.  Do you know what I mean?

I liked the format – speaker speaks, then conducts a workshop where we try out one of the things he or she talked about.  My only complaint was the workshops were a bit rushed.  I’m sure that’s because the speakers ran over trying to tell us everything they could. 

I guess I have a second complaint… the conference room was freezing!  I can handle cold, but this was frigid.

The speakers gave a lot of information, but I’m just going to list a little gem I got from each of them.  To me, a gem is one thing, probably just a sentence uttered, that hits me smack up side the head:

Jeanette Cates – The time it takes you to create a product does not equal the value.  Don’t put a lower price tag on something, like an audio interview, that didn’t take you very long to do.  The value is in the content, not your time.

Mark Hendricks – Don’t try to change everything about yourself all at once, take one habit and concentrate on it for a week.  This is the Ben Franklin Self-Improvement Matrix.

Joe Marsh – Even introverts can become trained extroverts.  There’s hope for me yet.

Elsom Eldridge, JR and Mark Eldridge – Do a report each month on a problem in your niche and put them all together to make a book.  Easy!

Chris Lockwood – There’s an easy way to market your membership; give basic level free, and offer an upgrade to paid level.  I never thought of this approach from a marketing point of view.

Joey Smith – Regarding social media/Twitter – If it bleeds, it leads.  People notice and respond to painful tweets.

Cindi Dawson – Most membership sites are nouns, they should be verbs.  Meaning, make your membership site live and breathe and allow for human interaction and heart.

Doug Champigny – There were many, but I particularly liked “The most expensive thing a man can own is a closed mind.

Willie Crawford – Ask JV partners when exactly they’re going to mail to their list so you can monitor which emails are working best (this is a good way to get them to actually do the mailing they promised.)

Terry Dean - Make a checklist of every activity in your business and create a checklist for each one.

Gina Gaudio-Graves -Starting a blog is like going on a blind date with your readers. They need to get to know you better before they’ll commit.

I enjoyed the networking immensely and was agog (<- cool word) at the collective knowledge of everyone in the room; speakers and participants.  I was surprised how helpful everyone was, giving free information to anyone who asked.  None of the “Buy my product and you’ll find the answer there.”

Mark is selling the recordings and pdfs of the whole ISSC conference .  If you do get it, please take the time to do the workshops in order to get the maximum benefit. 

Special thanks to my roommate Cyndee Haydon for her great SEO tips!

 

This post includes one affiliate link which means if you buy through it, I will be compensated.

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2. Internet Marketing Seminars… Finally