Internet Marketing Milestones – My Results Writing and Selling PLR
March 11, 2011 · Print This Article
Now that all the 2011 goal-type posts are long gone, I think it's okay to write a milestone post… because it's my anniversary! I've been writing and selling PLR for 3 years and I'd like to share some of my journey.
Prior to the PLR store
Although I had a website for CookinKids since 2003, I didn't catch the Internet marketing fever until September of 2007. I started by interviewing 11 IMers about how to look after your list of subscribers and build relationships, and turned it into a free optin ebook. That link will take you to the original squeeze page, which I think is pretty good considering I really didn't know what I was doing at the time!
Then I floundered a bit trying this and that with no clear plan of action. I was working hard and making a little money, but I knew there had to be more. Then I thought about writing and selling PLR. I knew how to set up a website and I'd already become an EZA expert author so I knew how to write articles.
I officially opened the doors of AllstarPLR with 9 article packs. A lot went on behind the scenes first – looking at the other top stores and making lots of decisions. I had to decide how to lay out my store, what topics I wanted to have packs on, how much I wanted to charge, etc. It was a lot of work, but very exciting. I knew this was work that had to be done once, and after that I could make money selling my articles.
I can still feel the excitement I felt back then when I first realized what the term "passive income" meant. And that's what I wanted! Having a PLR store made perfect sense – write the article packs once and sell them again and again.
Since I "knew" it was important to have a list, I put an optin form on my site giving away a report I wrote about 51 ways you can use PLR.
I started growing my PLR list by telling all the people I had on my existing list (from the ebook freebie mentioned above) about my new venture. Some of them joined my new list and bought some of my article packs.
Note – I make sure to keep my lists separate. If a list is only regarding PLR, then I only send them info on PLR.
I also did a WSO on the Warrior Forum offering 3 of my bundles at a discount. This did decent sales considering I was an unknown, plus I got some good testimonials. What surprised me was people visited my site via the WSO and I sold more of my other bundles than I did the ones listed in the WSO!
Note – I didn't think to collect my testimonials and keep them all in one place until much later. It would have been easier to do it as they came in, instead of trying to gather them up afterwards!
Rest of 2008
I continued a pattern of writing and as I got done with 3 packs I would list them for sale on the Warrior Forum. I would let my list know too, but with it still in its infancy stage, the Warrior Forum provided a much bigger base of potential customers plus a chance to further grow my list.
I also joined a few Giveaways with my stuff and got more subscribers that way.
Beginning of 2009
I didn't do as many article packs in the beginning of 2009 because I was also growing my other businesses. I wrote and sold some of my own ebooks and reports and worked on a few projects with other people. 2009 was surely my year of massive learning and growth as an Internet marketer. One added benefit to all that growth was now I could really write IM PLR with the voice of experience.
Pat Graham and I teamed up for MyNichePLR, a membership site, and started the first membership for Baby Boomer. The software we used delivered 3 new articles every week plus a report once a month. Next we added a Wedding membership, and a few months later added an Internet marketing membership.
Wow, I can't tell you how thrilling it was to wake up every morning and see "You've received a subscription payment" messages in my inbox!
We wrote enough articles to keep these memberships going for 9 months and then decided to cap it. The way the software worked, it didn't matter when someone joined, they would start at week one. That meant we could still welcome new subscribers even as existing memberships ended.
Rest of 2009
I tallied up how many PLR articles I wrote in 2009 and it was 313! One new thing I did at the end of 2009 was create my first full PLR package including ebook, bonuses, salespage, articles, download page, graphics, etc. This was a big money-maker and I vowed I would do more of these in 2010. I started a website for these complete packages at PLR-Packages.
As far as my PLR articles went, I was now making an average of $10-25 per article, and that's just with the initial announcement of new packs. That doesn't count the sales I make over the lifetime of the article – customers come to my site to purchase when they need something, not just when I announce the new stuff.
As my list grew, I really understood it's power. If I send an email to my list, I make money. You hear of that happening, but it is so cool when it happens to you!
Note – Of course not all my emails are promotional; sometimes they're just informative or asking the subscriber to take some sort of action.
Pat and I turned MyNichePLR into a non-membership site so that people who don't like the membership part of it could buy the PLR in bundles. We are planning a new branch – Baby.
I'd been writing PLR when it suited me, which is usually when I get in the mood to do it, or realize it's been a while, or I'm in-between other projects.
I really like this business model and I'm happy with how it's going, but I realize it could be so much more. I make a conscious decision in 2010 to quit dividing my time equally between my different income streams and put more, much more, of my time into this one as it's my most successful.
I'd been thinking for quite a while about writing an ebook about starting a PLR business for others who are struggling to make money online and need a sound business model to follow.
I finally wrote it because I had an upcoming interview about PLR with Tristan Higbee of BloggingBookshelf. Some of his blog readers had been asking me questions about selling PLR so I knew Become a PLR Writer would be of interest to at least some of them.
Then I realized I had even more to say about writing PLR after the ebook was done so on the backend I offered a paid subscription newsletter called the Professional PLR Provider newsletter. I just finished writing the 2nd month and I really enjoy sharing what I've learned about building a list, getting traffic, tips for doing WSOs, package ideas, and marketing the business.
Some lessons learned –
· Hiding behind your site doesn't make you much money, no matter how good your products are. Be bold and be everywhere!
· Some people will buy everything you create, so keep creating and don't stop.
· If Spider Solitaire is installed on your computer, uninstall it.
· SEO is very, very important.
· Working on your relationship with your customers and treating them right means customers become friends and supporters. I really like that.
Is my PLR business a success? That depends on how you define success. No, I'm not making a gazillion dollars but I am making money and reaching goals I've set for myself.
There's great satisfaction in setting out to do something and having it really work, even if the path to get there wasn't exactly how I envisioned it!