How To Write an Ebook PLR Package – My Results
June 20, 2011 · Print This Article
On 5/30 I released a new PLR package on How To write an ebook and if you're curious about it and how much I've made in the first 20 days, this post is for you.
First off, I am a PLR writer but I usually write PLR articles because they're faster and easier for me to do. BUT, I like to change it up occasionally and do some ebook packages because, while they're a LOT more work, the potential income is greater.
I like to make these as helpful as possible for people to have success with so I include:
- the ebook
- sales page to go with it
- download page
- report they can use for optins
- squeeze page for the report
- 5 autoresponder emails to help pre-sell the main product
- all the graphics including blanks and PSDs
- instruction guide
- guide on how to make this as successful as possible for the customer.
A lot of time goes into this for me. I love starting in on the writing process and get a lot accomplished in the beginning. I get bogged down in the middle with whiny thoughts of "Will this EVER be done?" [as mentioned on Paul Wolfe's excellent site]. Plus I get pulled away to work on other aspects of my businesses. Then I gain momentum towards the end and finish up the book with a happy and relieved flourish.
But I'm not done.
I puzzle through topics for the accompanying report. I don't like reports that are merely giving parts of the ebook. I think reports should compliment, not give the same info but less of it. So I bounce ideas off my favorite smart marketer friend, Alan Petersen, and come up with a great one.
I outsource the graphics to Buddy at Coverscorp and the sales page (the one that goes with the product) to Elisabeth Kuhn. Both do a wonderful job. Packaging everything up and making sure the images are in the right folder for the customers makes me very cranky! I'm working with 2 packages of images (one for the ebook and one for the report) so I have to rename all of them because I can't have two header.jpg, footer.jpg, etc.
Last, but very important, I write some emails and load up some graphics for my affiliates to use.
Once it's all done and bundled up all pretty-like, the real work begins.
Decisions, decisions, decisions… again bouncing thoughts off Alan.
WSO or not? (Offering it at a discount on the Warrior Forum)
WSO pricing? What are others currently doing? Regular pricing?
Limit sales of WSO? To what? Limit all sales to what?
So I decide to offer the product as a PLR WSO for half price and limit the sales there to 100. I have it on my site for regular price and will (potentially) sell a total of 100 more there.
I post my WSO with a lot of cursing and hair-pulling angst on my part because the formatting always adds mysterious spaces and extra lines. Grrrrr.
Well here we are 20 days into it!
There have been almost 90 sales so far, with about 1/3 coming through my affiliates.
I've also made several sales of my other packages as I have them featured on the download page (not on sale or anything, just mentioned with links). Even my holiday and families ebook is making sales which makes me very happy as this was a labor of love.
MY PLR list has grown because I give customers the opportunity to sign up for notifications. This is exciting because it means they're happy with the quality of my product and are interested in buying future products! Note – I don't make people optin to get their product, I just let them know they can hop on the list if they want to be notified in the future.
My first comments were download issues. Apparently I shouldn't have bundled everything together because the zip file was too huge for some people to download. So I corrected that as quick as possible (while sweating profusely). I'd always separated it out before so I don't know why I did it differently this time.
Note – Always stick around when you start a WSO to handle any unforseen issues! Sometimes it's your fault and sometimes it's not, but you need to have prompt customer service and make it right, or better than right, for them.
Here's a couple unsolicited comments that made me smile big:
1st time buyer of your PLR products and so far I've read through 10 pages and I'm pretty impressed. You've got a rock solid product.
I skimmed the ebook quickly, it's definitely a solid PLR product, better than most of what you get elsewhere.
The marketing material looks good to, I just checked the emails and I wouldn't hesitate to send them to my subscribers.
Also worth mentioning is that sales of my regular PLR articles also increased. These were from new people whether they bought my WSO or not. Gotta love that!
I also love that people like these complete deals. I really want to do more of them but they are very time-consuming to do. I'm working out possible scenarios in my head as to how to further streamline this process to make it faster. I outsource the sales page for the ebook and the graphics and I have templates for my own sales page. I won't outsource the ebook writing because that's the part I like to do, plus my reputation is built on my quality. Plus, I admit it… I'm a control freak.
My favorite part of posting is getting to read what YOU have to say!
- What ideas do you have to speed it all up? Without me spending more than I would make?
- What questions do you have about writing and selling PLR?
- Or do you have questions about any of the selling/marketing process I've talked about in this whole post?