Comments on: Do Guarantees Guarantee You a Sale? http://www.peggybaron.com/blog/do-guarantees-guarantee-you-a-sale/ Peggy's Internet Marketing Blog Mon, 06 Feb 2012 22:19:27 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: admin http://www.peggybaron.com/blog/do-guarantees-guarantee-you-a-sale/comment-page-1/#comment-844 admin Fri, 05 Sep 2008 13:57:25 +0000 http://peggybaron.com/blog/?p=71#comment-844 I absolutely agree with you, Stephen. It really annoys me when I can't find an email address on someone's website. Someone once pointed out to me that I did not have my email on my home page, although I had it on the "about me" page. Lesson learned - people don't want to have to search for it, put it on the home page too. And yes, I think seeing that the product is being sold through ClickBank is reassuring, although their refund policy states they only refund within 60 days of purchase. Thanks for your insights, Stephen. Peggy I absolutely agree with you, Stephen. It really annoys me when I can’t find an email address on someone’s website. Someone once pointed out to me that I did not have my email on my home page, although I had it on the “about me” page. Lesson learned – people don’t want to have to search for it, put it on the home page too.

And yes, I think seeing that the product is being sold through ClickBank is reassuring, although their refund policy states they only refund within 60 days of purchase.

Thanks for your insights, Stephen.

Peggy

]]> By: Stephen Spry http://www.peggybaron.com/blog/do-guarantees-guarantee-you-a-sale/comment-page-1/#comment-841 Stephen Spry Thu, 04 Sep 2008 05:40:07 +0000 http://peggybaron.com/blog/?p=71#comment-841 Sorry - I forgot to add this pondering... If the product is being sold through ClickBank, it might re-assure me that if I have a problem with the merchant, I DO have a fall-back position by taking the case to CB direct. Maybe that might help persuade me to buy something from an unknown. Sorry – I forgot to add this pondering…

If the product is being sold through ClickBank, it might re-assure me that if I have a problem with the merchant, I DO have a fall-back position by taking the case to CB direct.

Maybe that might help persuade me to buy something from an unknown.

]]> By: Stephen Spry http://www.peggybaron.com/blog/do-guarantees-guarantee-you-a-sale/comment-page-1/#comment-840 Stephen Spry Thu, 04 Sep 2008 05:29:29 +0000 http://peggybaron.com/blog/?p=71#comment-840 I'd have to agree Peggy - the final example is the best of that bunch... AND I'd also restate the guarantee in either the order form and perhaps the P.S. statements (if you've really got nothing else to say there :) But when no contact details are provided on the page... I might wonder whether I can actually GET the refund if I want it :) My biggest gripe with the majority of sales letters is that many of them lack basic contact details - quite a few not even providing an email address to contact for pre-sales questions or after-sales support issues. Sure... some people might not want to display their name and address and/or phone number on a web site for "privacy" concerns... but I wonder how they can do "business" online??? The lack of that detail doesn't help build the trust factor much at all. I include ALL my details on ALL of my sites. I am full-time in this game - it IS my business and with all the scams around, I'm sure it helps demonstrate that I've got nothing to hide. Cheers Stephen I’d have to agree Peggy – the final example is the best of that bunch… AND I’d also restate the guarantee in either the order form and perhaps the P.S. statements (if you’ve really got nothing else to say there :)

But when no contact details are provided on the page… I might wonder whether I can actually GET the refund if I want it :)

My biggest gripe with the majority of sales letters is that many of them lack basic contact details – quite a few not even providing an email address to contact for pre-sales questions or after-sales support issues.

Sure… some people might not want to display their name and address and/or phone number on a web site for “privacy” concerns… but I wonder how they can do “business” online??? The lack of that detail doesn’t help build the trust factor much at all.

I include ALL my details on ALL of my sites. I am full-time in this game – it IS my business and with all the scams around, I’m sure it helps demonstrate that I’ve got nothing to hide.

Cheers
Stephen

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