Do Guarantees Guarantee You a Sale?
August 17, 2008 · Print This Article
There is no guarantee that your sales page will sell your product, but if you don’t have a guarantee on your sales page, you’re seriously hurting your chances of a sale.
Okay, I admit that sometimes I buy a product, guarantee or no guarantee, because I know and trust the marketer. If I trust the marketer, that means I’m pretty darn sure the product I’m buying is top notch or that they would see me right.
But sometimes I’ve never heard of the marketer and don’t know his track record. His product could be good… and his sales page is very attractive, but will he give me my money back if I buy and then think his product is horse-pucky? It’s not like I go around asking for refunds all the time, but the situation can present itself.
Mostly, I just like to see a guarantee on a sales page , even though I probably won’t use it. It puts my mind at ease that the product creator will stand behind his words and product 100%.
So does a guarantee make a difference whether I buy or not? Yes, if I don’t know the marketer.
And does it make a difference what the guarantee looks like? Hmm… haven’t really thought about that one…
Let’s look at some and do a “feel factor” test:
For me, the first two score lower on the “feel factor” scale. They seem to be seals just thrown on the sales page without much thought given to them. They don’t spell out much in the way of details.
The last one gives the most details – 100%, 56 days. That’s what I need to know, very business-like.
I probably like the third one the best because it sounds human, honest, and refreshing. It appeals to me because it’s not the same ‘ole, same ‘ole. I can see this product is by a real person and he wants me to be happy with his product.
Just another internet marketing pondering. What do you think?
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I’d have to agree Peggy – the final example is the best of that bunch… AND I’d also restate the guarantee in either the order form and perhaps the P.S. statements (if you’ve really got nothing else to say there
But when no contact details are provided on the page… I might wonder whether I can actually GET the refund if I want it
My biggest gripe with the majority of sales letters is that many of them lack basic contact details – quite a few not even providing an email address to contact for pre-sales questions or after-sales support issues.
Sure… some people might not want to display their name and address and/or phone number on a web site for “privacy” concerns… but I wonder how they can do “business” online??? The lack of that detail doesn’t help build the trust factor much at all.
I include ALL my details on ALL of my sites. I am full-time in this game – it IS my business and with all the scams around, I’m sure it helps demonstrate that I’ve got nothing to hide.
Cheers
Stephen
Sorry – I forgot to add this pondering…
If the product is being sold through ClickBank, it might re-assure me that if I have a problem with the merchant, I DO have a fall-back position by taking the case to CB direct.
Maybe that might help persuade me to buy something from an unknown.
I absolutely agree with you, Stephen. It really annoys me when I can’t find an email address on someone’s website. Someone once pointed out to me that I did not have my email on my home page, although I had it on the “about me” page. Lesson learned – people don’t want to have to search for it, put it on the home page too.
And yes, I think seeing that the product is being sold through ClickBank is reassuring, although their refund policy states they only refund within 60 days of purchase.
Thanks for your insights, Stephen.
Peggy