How I Use Posterous to Share Content and Save Time

January 18, 2012

Sharyn-SheldonThis is a guest post from Sharyn Sheldon. She brought up Posterous in conversation and since I’d never heard of it, I asked her to explain it here…


How I Use Posterous to Share Content and Save Time
By Sharyn Sheldon

I’m always looking for ways to save time and make my life a little easier. Who isn’t? All this business of managing social media, blogs, link building, sharing ideas, posting videos, and so on and so forth. It’s exhausting just thinking about it, let alone figuring out how to get it done.

A couple of years ago I was introduced to a neat little site called Posterous that helps tremendously with some of the everyday tasks that I know I should be doing more of. I’m actually surprised that more people haven’t heard about it, considering all the things you can do and the features it contains.

What Is It?

Posterous, which is now called Posterous Spaces, looks a lot like a free blogging platform at first glance. In fact, a lot of people use it now as their primary blog. The beauty in it though is the ability to share and autopost to multiple sites, all via email.

All you have to do is set up a Posterous “Space”, which can be public or private. You get a domain name that is, or you can use your own domain name and transfer it over. The settings are fairly straightforward with no complicated plugins, just the basics. The purpose of having a Posterous space is to share, not sell.

Once you have your space ready to go, which only takes a few minutes, you can start posting and sharing right on the site or via your registered email.

Email intelligence

For posting via email, you just put the title of the post as your Subject, and the content of the post as the body of your email. If you want to include images, video or audio, you just attach them to the email or insert the link in the body of the text. Posterous recognizes it and embeds the image, video or audio in the correct format right into your post. The actual media shows up, not simply a link. It’s kind of like uploading a media file to WordPress, but it’s all done automatically for you. Cool, right?

Share and share alike

The email feature isn’t the really amazing part though. What I adore is the autopost feature. You can set up specific accounts to “autopost” to when you send that email to Posterous. I can tell Posterous to post the same content to all of my accounts, or just to one or two depending on how I address the email.

The accounts will have links back to the post on Posterous while blogs will show the full post. For Facebook, it will even generate an image if I have one as part of that post.

Don’t abuse the system

A couple last words of caution. Don’t get overzealous and start using Posterous to spam 20 different accounts with the same information over and over. Also, I never use it to post content to my main blog and I don’t do all my sharing via Posterous. For Facebook and Twitter in particular, you should be right there interacting with followers, being sociable.

I’m sure I’ve only tapped into a portion of what you can do with Posterous. For instance, I know you can also share things to your Posterous space via Google Reader, which is great for doing content curation. But one can only absorb so much technology after all.


Sharyn Sheldon is the owner of Business Content PLR, which provides professionally written articles on a variety of business topics – all designed to be easy to rewrite and make unique. An instructional designer in her pre-internet days, Sharyn’s focus is on learning to grow your business while making your life easier and more fun at the same time.  

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