Online Marketing Partner – How’d That Work Out?

April 22, 2010

Since I’ve been working with Alan Petersen on our big project – Maximize PLR – I’ve learned a lot about partnering.  Yes, I’ve partnered with others before, like with Pat Graham on MyNichePLR, but this particular   product is a bigger and involves many different skills and strengths. 

I’m going to just put this right out there… You can achieve much more success, fame, money, whatever, if you have a partner(s).

When you look at how far you’ve come, has it been as far as you would have liked?

You can be held back by your lack of knowledge.  It takes time to learn every single aspect of Internet marketing.  The time you take to learn everything could be better spent by letting a partner handle the parts of the project you don’t know how to do. [Pick a partner who has strengths where you have weaknesses.]

If you’re honest with yourself, you’ll admit you’re not good at everything, even if you do know how to do it all.  My weaknesses are some of the more techy stuff and video.  My strengths are in the written word and I have an eye for the small details.  Alan’s strengths totally compliment my weaknesses.  Together we are bigger than the sum of our parts. 

We’ve learned from each other when we’ve wanted to, but I admit there is quite a lot of relief on my part when I can ask Alan to take care of some technical issue I’ve been trying to sweat through! 

The result is a huge product I am very happy to put my name to.  Here’s the big question – Could I have done it by myself?  Hmmm, doubtful.  This is what would have happened:

  • I probably wouldn’t have added video, or if I did, there wouldn’t have been very much video and the quality would be have  been… iffy.  Not good because video is absolutely necessary in this product.  It’s a How To product, and you can’t totally do that with a bunch of screencasts and pdfs.  Alan shot over 11 hours of video!

  • I wouldn’t have had the expertise in some of the areas to be able to teach them.  For example, I’ve not turned PLR into a real live book and sold it on Amazon.  Alan has.  So Maximize PLR would have been a much smaller and different product, certainly not a membership site.  Our combined knowledge is huge!

  • It would have taken FOREVER to complete.  Although I’m blessed/cursed with a Type A personality, I am only one person who needs her 8 hours of sleep a night or she gets really cranky.

  • I would have been limited by the number of relationships I have with other internet marketers.  Instead, we’ve got my contacts and Alan’s contacts.  This helps with recruiting affiliates.

  • It wouldn’t have been as much fun.

 Finding the right partner(s) is a winning solution.  You can have the expertise of others, get everything done faster, in effect – know who they know, and increase your chances for success.

Okay, now you add your comments about partnering so this isn’t a one-way conversation.  Good experience?  Bad experience?  Yet to experience?

What You Want to Know About Using PLR:

April 2, 2010

A while back Alan Petersen and I decided to team up to create a course on how to use PLR.  We both have our strengths:

- Alan with video and audio skills, plus knowing how to milk PLR in the usual as well as seldom-seen-but-still-lucrative ways.

- Me with my PLR and report writing skills, and whatever else it is I can do that Alan doesn’t like to do. :-)

- We both like to help others and teach what we know.

So we sent out a survey because we wanted to create what people most wanted.  We got some real interesting results and great feedback.  You think you’ve got it figured out beforehand, but I was really glad we asked because we got some requests we hadn’t considered.  Here is what we learned:

What people most want to learn how to do with PLR is:
#1  Make money.
#2  Build a large list.
#3  Create their own info product.

 

They also wanted to know:
The quickest ways to use PLR.
How to rewrite PLR.
How to use a purchased PLR in many ways.
Where to find quality PLR.

 

In the area of the survey where they could leave comments we got:
Where to get graphics.
Where to use PLR.
Where to find the time.
Need step by step instructions WITH video.
How to find PLR in non-IM niches.
Tips on turning PLR content into videos.
What NOT to do.
Organizing PLR.
How to drip feed.
Unique ways to use PLR – different.

Armed with these requests, we set to making a product that includes all this and more.  Ever heard of “project creep”? We so wanted to give people everything they asked for that the product kept getting bigger and bigger.  So time-consuming for us, so good for you!

It’s almost ready to go. We’re running it through some beta-testing right now. It’s called MaximizePLR.com (and no, the real sales page isn’t showing quite yet.)

Travel PLR and Home PLR

January 5, 2010

I’m sitting here watching the Orange Bowl and listening to my husband (who is a football official on the side) explain all the calls and plays in detail.  Believe me, it’s a different way to view a football game.

Anyway, I’ve written 2 new bundles of PLR for you and listed them as a WSO to give you a discount.

The first one is 10 articles for the travel or vacation niche.  Ths niche is just about to go into overdrive with all the spring traveling coming up.  Think spring break and retirees!  Jump on it now so you can be ahead of the game.

The 2nd bundle of PLR is 6 articles regarding the home.  These work well for a lot of different niches…. home sites, real estate sites, housing sites, mom sites, family sites, baby boomer sites, and many more.

Oh man, I almost forgot to add the link!  Get either one here.

Take care.

Christmas PLR or Holiday PLR

December 2, 2009

 

I do believe I forgot to mention the first TOTAL PLR package I’ve put together – Christmas PLR! Of course, I should have mentioned it earlier, but really, since it’s a complete package, there’s not too much for you to do if you want to turn around and sell it on your site.

Here’s what you get:
ebook
sales page, professionally done by someone else. ;)
download page
all graphics – header, ecover, bullets, etc.
5 PLR articles
2 bonuses to go with the ebook

 For more details, look here!

Since this Christmas PLR package has been pretty successful, I’ll be producing more of them.  Well, not more holiday PLR right now, but on other subjects. Do you have a preference? Go ahead and sound off here.

 

P.S. Lucky for you ( and me, whew), I’ve asked my wizard techy friend to team up with me to do the graphics and he said yes. :)

 

When You Don’t Feel Like Writing a Blog Post…

November 18, 2009

See that last post I wrote? 

From a reader’s standpoint it was informative, educational, and had some value, right?  It was the kind of post fitting for a blog about internet marketing, wasn’t it?

That post was PLR.

I took a PLR article and posted it on my blog.  But I didn’t just throw it up there, I did a few things to it first.

1.  I renamed the article and added my keyword phrase to the title, the first and last paragraphs and somewhere in-between. 

2.  I rewrote the first paragraph. You know how when you search for something in Google and you see the same first paragraph in your search choices?  Don’t be one of those. Change your first paragraph for sure so people will be interested in reading what you have to say.

3. I beefed up the main section by adding to it and explaining some of the points further.  I rewrote some sentences too, but this was a well-written piece of PLR so it didn’t require lots of editing.  In these cases I’m happy to just add to it rather than spend my time fixing sentences that are horrible.

4.  I rewrote the last paragraph to point to an affiliate product I wanted to promote.  I also linked it to a post I’d written 10 months ago about this product to show people how much I believe in it. 

5.  I added a visual, a screenshot of the promotional product.

I chose this particular PLR article because I was able to tie it in nicely with a promotion.  Sometimes it works well, sometimes you have to rearrange the article more, and sometimes you’ll just post the article without affiliate links because it’s such an informative article.

Using well-written PLR can make all the difference.  As you know, I write PLR, but maybe you didn’t know I also use PLR – mostly for my non-im niches.

Do you use PLR on your blogs?



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