Breaking Through Your Barriers and Getting Your Product to Market

May 28, 2013 · Print This Article

product launchI had an email a few weeks ago from a student who mentioned that she had a project in the works but she was stuck in that “ready aim, ready aim” place. I’ve really been thinking about her comment. I think we can all relate to it in some aspect of our lives at some point in time. It really holds us back! We don’t grow, learn, become profitable, find our right livelihood, or we miss out in relationships, etc.

In regards to Internet marketing and getting your product to market or your online services up and running, I want to address some possible ways to break through the barriers. We put up our own barriers of self-doubt and we can take them down.

Follow a blueprint.
If you have a step-by-step guide for doing what you want to do, then do the steps one at a time. Don’t hesitate, don’t overthink it, just put your head down and watch your feet as they go forward – first the right, then the left. Pushing the button to make it “live” is just another step that you hit on the way to the next.

Do it in smaller increments.
If you’re really out of your element, feel you’ve still got so much to learn and the thought of making a big huge splash scares the dickens out of you, you can always do a series of smaller splashes. Think of it like jumping feet first into the shallow end of the pool – your splash is not as great as if you did a double triple off the high dive, but it’s not as scary and you can get out faster and do lots more jumps. Keep moving progressively towards the deep end.

Put a gun to your head.
It might be that you’re fortunate enough to be in a comfortable economic place. You have a day job or your partner makes good money or you live at home. Whatever. You need more incentive to jump the self-confidence barrier. So pretend you just lost your job and you are going to have to support yourself with your online business. Or imagine that you’re getting a divorce and your partner’s income will be gone. Imagine something that scares the crap out of you and makes you take action.

Give it away for free.
My very first project online was an ebook. Giving it away for free to build my list REALLY took the pressure off! How can anyone complain about the ebook when they were getting it for free, right? People appreciated the info and this helped build my confidence. It didn’t hurt that everything in my ebook was helpful info from leading experts in the field.

Accountability, private and public.
If you have trouble holding yourself accountable, get an accountability partner. You check in with them every week and if they’re doing their job right, they will push you to get done what you said you’d get done. Good accountability partners have a way of making you want to please them and show off what you’ve accomplished. Public accountability works wonders if you’re close to completing a project. Pick a date you’re going to go live, then announce it to your list or Facebook or Twitter or wherever your tribe is. Now you’re really committed to seeing it through.

Get feedback.
I’m not talking about asking your mom what she thinks of your product, but ask people who will give you honest feedback. If they think it’s amazing, then ride on that boost to your confidence and hit the “go live” button. If they think you should improve it in the areas of x and z, then do that and feel the good feeling that you’ve made your product even better.

Bribe yourself.
I’m not ashamed to admit that sometimes I can effectively bribe myself into reaching my goal. If I get this finished and launched, I can take a weekend trip to _____. Experiment with your bribes until you hit on one that is effective and doable. It has to give you a big enough thrill to get you over your hill of resistance.

Partner with someone.
Partnering is an excellent way to allow you to use your expertise and another person’s expertise. It seems the outcome is always bigger than the sum of the parts and this is a confidence booster for sure. You’re confident in your part and you’re confident in their part. Partner with someone who has launched products or services before and has no problem getting them to market.

What if?
You have to get past the “what if people hate it? what if it sucks?”. If you don’t, think about what happens to you. You don’t get your product out there (the one that could really help people), and your dreams die. Doesn’t having your dreams die suck worse?

I hope these help. To paraphrase Nelson Mandela, you’re not doing the world any favors by acting small.

Questions:  What do you have to add? What works for you? Please share.



photo by: Alberto..


20 Responses to “Breaking Through Your Barriers and Getting Your Product to Market”

  1. Alan Petersen
    on May 28th, 2013 1:59 pm

    Wow Peggy, that is one of the best articles I’ve read on getting your product to market.

    If folks are struggling or stuck in creation mode, they should print or bookmark that bad boy out and use it as a motivator to git ir done (yea, I just quoted Larry the Cable Guy).
    Alan Petersen recently posted ..Spring Cleaning Twitter

  2. Bonnie Gean
    on May 28th, 2013 3:04 pm

    Since I’m doing the 90-Day Residual Money Product Creation Challenge with Tiffany Dow, I consider this MUST reading for the participants.

    They’re all filled with stories of their own, I’m sure, but it’s a good reminder not to let the LITTLE things hold you back from achieving the BIG things!

    Thanks Peggy!
    Bonnie Gean recently posted ..How to Send a Broadcast Message to Twitter

  3. Pat Graham on May 28th, 2013 3:31 pm

    Great article, Peggy…keep up the good work.

    Your article touched on everything that’s ever slowed me down when I was writing something or creating a new project. I used to dream up great projects in between my ghostwriting jobs and never got most of them online. I always had a reason that sounded logical at the time.

    I’ve been rolling my current project in my mind for 5 years and now I am actually getting it online. I was smart enough to know I couldn’t do it by myself, so I made a business plan, developed some useful demographics and attracted some help from other experienced Internet marketers.

    All I had to do was ask for the help and I got it. Now, my heart’s project is getting organized and will be online in a few months. I am still hearing those scary little comments in my mind when I took at the overall project, but I mostly ignore them.

    Once in a while I think I’ve bitten off more than I can chew, but I just say, “The Hell With It!!” and go on to the next problem or step. So, sometime in the next couple of months I will launch my membership site, The Silver Scene. I wish I hadn’t waited 5 years to do it.

    When I launch I will promote it to the Universe and smile until my face freezes. Don’t wait! Do It Now!!

  4. admin
    on May 28th, 2013 4:45 pm

    Thanks, Alan. Do you use any of these tactics to get your political suspense thriller books in print? ;)

  5. admin
    on May 28th, 2013 4:50 pm

    Hi Bonnie,

    I’m glad to hear you’re doing Tiff’s 90 Day Product Creation Challenge. She is so good at inspiring and helping people. THAT is her brand.

    If you think this post can help people with any self-confidence hurdles, please let them know about it. Thanks!

    And good luck with your product creation. Please stop back by and let us know when it’s done.


  6. admin
    on May 28th, 2013 6:05 pm

    See what you did there, Pat? You incorporated some of the things I talked about and you’re moving forward.

    And you asked for help. That’s a big one!

    Now you’ve publically declared your intentions to go live in a few months so we’re going to hold you accountable. Give us a concrete date… July 29th??

  7. Pat Graham on May 28th, 2013 8:54 pm

    I’ve got 3 business partners in England helping me. And I’m trying to get them to see what I see in my crowded mind.

    Not to worry…I will shout it on the rooftops when it is ready to launch. My intention is to get the membership site working in every English-speaking country. I do believe that thinking on a large scale will prove to be a financial benefit. I used to be sort
    of scared to think “big” but finally realized that the outcome of most big ideas will bring big results.

    There will be a free site for the seniors (my major market) who can’t afford my monthly fee ($5) and a much larger one for the paying members.

    I’ll let you know when I launch…I think that when I can get my other 3 techie wizards seeing what I see, it will start rolling on by itself.

    It’s scary and exciting at the same time. I truly am ignoring the scary part…No guts = No success. I really do think it’s that simple. Time will tell.

    I’ll give you a date when I know one. July 29th might be correct.
    Pat Graham recently posted ..Welcome

  8. Ruth
    on May 29th, 2013 5:16 am

    This must be one of the biggest things that stops people releasing products. I know I get stuck in that phase a lot even though I have released products.

    I agree that going free first is a good way to get your feet wet without it being quite as scary. I also try to ask myself what’s the worst that can happen if it fails, usually it’s just my time wasted but it’s pretty much never wasted when you learn something from the process.
    Ruth recently posted ..How to Relight Your Blogging Fire After a Break

  9. Penny on May 29th, 2013 11:55 am

    Hi Peg, I find myself fighting a daily struggle in most of the areas that you described above. I find it hard to share my opinion in most cases because I don’t value my own opinion as much as I should. I am working to overcome this problem, but it isn’t coming very easily to me. Not as easily as I thought it would.

    It’s strange how it works, if you met me in person, I could make you laugh and we could laugh together through an entire conversation, but online I clam up, like I am afraid to put myself out there. I don’t know why.

    Thank you for the post. I am listening!

  10. Peggy
    on May 30th, 2013 11:59 am

    That’s a good one, Ruth, asking yourself what’s the worst thing that could happen. When you think about it this way, the rewards are bigger than the risks.
    believe if a product has helped even one person, it’s not a failure. Yes, you’ve put your blood, sweet, tears and time into it, but you’ve helped someone and as you said, learned something from the process.

    You’ve got to start somewhere! Thanks, Ruth.
    Peggy recently posted ..Content – What Every Site Needs

  11. Peggy
    on May 30th, 2013 12:34 pm

    Hi Penny,

    Thanks for visiting. :) It’s interesting that you’re more comfortable being yourself in person rather than online as I’m the opposite. I feel more at home with the written word and feel I can entertain and inform people with what I write.

    But I wasn’t always as comfortable online as I am now. The first article I wrote for EzineArticles, the first blog post – those were hard! I think the more I did them, the more comfortable I got. Then I started building relationships and found many people were so kind when I asked questions or asked them to contribute to an ebook or a newsletter.

    I bet the more you put yourself out there, baby steps if need be, the more comfortable you’ll be.

    As far as sharing your opinions, keep in mind that even though you might not know as much as some people about your topic, you know lots more than many others. Share and help them learn! :)

    Peggy recently posted ..Working Smarter With Your Niche Site

  12. Lancia on May 31st, 2013 5:05 am

    Hi Peggy, I think the pressure is there in everybody’s lives, some are just better at handling it. And yes I agree that letting your dreams die of inaction is a far worse feeling than failure. You must give it a shot, who knows what the future holds.

  13. Kyron on June 4th, 2013 11:50 pm

    Hi Peggy, I liked your post a lot. The point I liked most in this post was that of accountability. The method you explain here is really effective. I have tried it personally as a student. The urge to show off your accomplishments in front of your friends really makes you do things. Thanks a lot for reminding.
    Kyron recently posted ..Designing to Reflect Your Personality

  14. admin
    on June 5th, 2013 8:44 am

    Hi Lancia,

    We all have our own personal stuck points, don’t we? I don’t want to become an old lady and think “What if I’d tried that?” “What if I had the courage?”

    No regrets!

  15. admin
    on June 5th, 2013 8:45 am

    Yes, accountability does have an aspect of wanting to show off your accomplishments as well as the not wanting to be embarrassed that you didn’t do what you said you’d do.


  16. Adrienne
    on June 5th, 2013 6:54 pm

    You knew I needed to read this didn’t you Peggy! You knew I’d stop by once you commented on my most recent post. Well I’m so thrilled that you did because I’m still in the planning stages but I’ve got so much down on paper that I’m trying to organize the order that they need to be done and what will go in which module.

    These tips I find extremely helpful and I refuse to beat myself up anymore. I need to put my head down and get to work, that’s it.

    I still worry about whether people will like it or not and I worry about being redundant with some things. I know I can’t please everyone so I’m just going to go with what I know and to heck with it, that’s all.

    Thank you so much Peggy, I feel like you were giving me a little pep talk. Ah…

    Hope you’re enjoying your week and it’s great to see you again.

    Adrienne recently posted ..The Next Step To Creating Success

  17. Peggy
    on June 7th, 2013 11:38 am

    Hey Adrienne,
    It’s funny how “coincidences” work, isn’t it? When I read your blog post I did hope you’d come here – its like I had already written this for you! :)

    You’ve got a lot going for you and I’ve no doubt your first product will be good. But it doesn’t have to be a homerun. Quit putting so much pressure on yourself. It needs to break the ice for you while being helpful for others. Period. Then there’s no stopping you!

    ” I need to put my head down and get to work, that’s it.” – Love this! Go Adrienne!
    Peggy recently posted ..Content – What Every Site Needs

  18. Robert Corrigan on June 10th, 2013 9:59 am

    Hi Peggy,

    You are right about how you can get your products to market, I will admit that I am guilty of every method of procrastination even when the product is completed. I even have two finished and I am still procrastinating about when I will build the websites. Thanks for the kick in the pants!

    Robert Corrigan recently posted ..Product Creation: A Day At The Office

  19. Douglas on June 10th, 2013 7:20 pm

    Hey there old friend,

    While I have not been as active as I once was, I think the biggest problem is the attack of the “What Ifs”

    What if it sucks?
    What if nobody likes it?
    What if it doesn’t sell?
    What if I can’t find affiliates to promote it?

    Of course, as a PLR seller, these really aren’t a problem. If it sucks, I can fix it now that I have feedback from the market.

    If nobody likes it, I can fix it with the feedback or create something new.

    If it doesn’t sell, I can slap it on my PLR store and give others the chance to sell it.

    And if I can’t find affiliates, I’m probably not trying enough.

    I have a product in the mix I hope to release fairly soon. I am hung up on the technical aspects of setting up Jrox Jam on my PLR store to finally start recruiting affiliates. Once I get the PLR store jamming again, the product will go live.

  20. admin
    on June 12th, 2013 5:58 pm

    Hi Douglas,
    It’s so good to hear from you!

    I know what you mean about the “what ifs”. They’re these niggling voices in your head when you let your guard down.

    Sometimes it helps to make positive “what ifs”, and make them bigger and better than the negative ones.

    What if people really like it and send me fan mail?
    What if it sells better than I ever imagined?
    What if it really helps people?
    What if I become known as the expert on this topic?
    What if I make a lot of money?
    What if a few good affiliates get on board and really promote it?
    What if it leads to opportunities and partnerships I’ve dreamed about?

    Boy, that was fun. I like those kind of “what ifs”. :D

    Good luck with it!

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