Breaking Through Your Barriers and Getting Your Product to Market
May 28, 2013 · Print This Article
I had an email a few weeks ago from a student who mentioned that she had a project in the works but she was stuck in that “ready aim, ready aim” place. I’ve really been thinking about her comment. I think we can all relate to it in some aspect of our lives at some point in time. It really holds us back! We don’t grow, learn, become profitable, find our right livelihood, or we miss out in relationships, etc.
In regards to Internet marketing and getting your product to market or your online services up and running, I want to address some possible ways to break through the barriers. We put up our own barriers of self-doubt and we can take them down.
Follow a blueprint.
If you have a step-by-step guide for doing what you want to do, then do the steps one at a time. Don’t hesitate, don’t overthink it, just put your head down and watch your feet as they go forward – first the right, then the left. Pushing the button to make it “live” is just another step that you hit on the way to the next.
Do it in smaller increments.
If you’re really out of your element, feel you’ve still got so much to learn and the thought of making a big huge splash scares the dickens out of you, you can always do a series of smaller splashes. Think of it like jumping feet first into the shallow end of the pool – your splash is not as great as if you did a double triple off the high dive, but it’s not as scary and you can get out faster and do lots more jumps. Keep moving progressively towards the deep end.
Put a gun to your head.
It might be that you’re fortunate enough to be in a comfortable economic place. You have a day job or your partner makes good money or you live at home. Whatever. You need more incentive to jump the self-confidence barrier. So pretend you just lost your job and you are going to have to support yourself with your online business. Or imagine that you’re getting a divorce and your partner’s income will be gone. Imagine something that scares the crap out of you and makes you take action.
Give it away for free.
My very first project online was an ebook. Giving it away for free to build my list REALLY took the pressure off! How can anyone complain about the ebook when they were getting it for free, right? People appreciated the info and this helped build my confidence. It didn’t hurt that everything in my ebook was helpful info from leading experts in the field.
Accountability, private and public.
If you have trouble holding yourself accountable, get an accountability partner. You check in with them every week and if they’re doing their job right, they will push you to get done what you said you’d get done. Good accountability partners have a way of making you want to please them and show off what you’ve accomplished. Public accountability works wonders if you’re close to completing a project. Pick a date you’re going to go live, then announce it to your list or Facebook or Twitter or wherever your tribe is. Now you’re really committed to seeing it through.
I’m not talking about asking your mom what she thinks of your product, but ask people who will give you honest feedback. If they think it’s amazing, then ride on that boost to your confidence and hit the “go live” button. If they think you should improve it in the areas of x and z, then do that and feel the good feeling that you’ve made your product even better.
I’m not ashamed to admit that sometimes I can effectively bribe myself into reaching my goal. If I get this finished and launched, I can take a weekend trip to _____. Experiment with your bribes until you hit on one that is effective and doable. It has to give you a big enough thrill to get you over your hill of resistance.
Partner with someone.
Partnering is an excellent way to allow you to use your expertise and another person’s expertise. It seems the outcome is always bigger than the sum of the parts and this is a confidence booster for sure. You’re confident in your part and you’re confident in their part. Partner with someone who has launched products or services before and has no problem getting them to market.
You have to get past the “what if people hate it? what if it sucks?”. If you don’t, think about what happens to you. You don’t get your product out there (the one that could really help people), and your dreams die. Doesn’t having your dreams die suck worse?
I hope these help. To paraphrase Nelson Mandela, you’re not doing the world any favors by acting small.
Questions: What do you have to add? What works for you? Please share.