Broadcast Good or Bad?

Christmas was great.  We woke up to several inches of fresh snow and it snowed all day.  I think we ended up with about 9 inches.  Traveling over the pass to the relatives didn’t seem like a smart idea, so we just stayed home.  Besides watching the kids open presents, I think the highlight of this Christmas was when we grabbed our sleds and walked over to the park at 7:30 pm for some goofy sledding antics and lots of laughs.  Hot chocolate with mini-marshmallows followed.

Back to work today!

My list is growing, slowly but steadily.  It’s still very small but I know this thing will “snowball” (in keeping with the snow theme, see above.)  Anyway, I’ve been concentrating on sending out helpful information to my lists rather than promotions, but last week I sent out my first broadcast.  It was for Michael Rasmussen’s Email Promos Exposed.  I know I got a lot out of the free videos when I listened to them and I thought others might like to hear them.   Of course he has an OTO, which is optional.  

I sent off my broadcast and then headed over to my in-bin to follow up on some email.  One piece of mail I had received was a broadcast for the very same product from a well-known marketer.  His email was stunning, mine was not.  His was smooth and lead me right along and made me excited to click on the link he provided.  I was feeling very inadequate at that moment.  I looked back over my own broadcast -definitely not smooth, but it was me.

2 days later I checked my stats on that broadcast and here were the results:

63.3% opened my email
43.3% clicked through to the link for Email Promos Exposed.

Not bad, huh? 

I know I’ve got a way to go with making my emails more persuasive, but  I’m not going to be afraid to use my own voice.

Related posts:

1. What Are You Doing Wrong With Your Emails?