3 Entrepreneurs Evolving Online

March 26, 2014 · Print This Article

airplaneI’ve been thinking a lot lately of my online journey. I won’t go into my story in this post but I will say that where I started is a lot different from where I am today. And I’m glad.

Am I the only one who has changed what I do online? Nope. Here are 3 people I can think of right off the bat.

Nicole Dean
When I started online, Nicole was the affiliate manager for Jimmy D. Brown. From where I sat, she was a whiz at getting things done and an outsourcing master. She was also in the WAHM or mom niche. She didn’t stay put in those arenas though, she eventually moved on from being Jimmy’s right-hand gal and away from the mom niche and ramped up her EasyPLR store among other things.

Now she and Melissa Ingold have this amazingly successful content for coaches business called CoachGlue. Nicole does a very good job at spotting needs and providing solutions. I like that.


Alan Petersen
I’ve know Alan for quite a while and we’ve partnered on a few products in the past. He’s a solutions guy, and much more techy than me. He has never been afraid to try out new tools and software and was successful as an affiliate marketer for his niche sites and in the IM market. BUT… he’s only got a toe in IM now because he’s following his passion as a fiction writer. I’ve had the pleasure of reading his first book and I’m eagerly awaiting the next 2 in the series.

How wonderful is that? Internet marketing had lost some of it’s appeal and he decided it was time to go after what he wanted offline – writing novels. And because of his online marketing background, he’s able to market the heck out of his books. What we do before always has a say in how successful we are now. It all comes together, doesn’t it?


Lisa Stoops
Lisa has had a PLR store for quite some time now. The earliest memories I have of her are watching how much she got done while she was 8 and 9 months pregnant with her last child. Wow, she was laser focused and knocked out content right and left. Then while she was doing that, she learned all the ins and outs of social media and teaching others. one day her husband decides to market his soy candles and they opened an online store. Next time I turn around they’ve got a physical store and they’re also renting out space to other artisans. They’ve created a full artisan market.

But I think Lisa has really found her calling with her newest venture – the Secrets To Her Success podcast series. It amazes me how far she’s come from where she’s started.

Is there a point to me sharing these stories?

Right livelihood. I think it has to do with saying okay to yourself if you want to change what you’re doing. I’m not talking about chasing shiny objects and running off in a different direction every time something promising comes out.

I am talking about finding something that makes you want to get out of bed in the morning, something you’re really jazzed about.  Sometimes we try to force things to work even if it’s not really a good fit, and other times what used to fulfill us work-wise no longer sustains us.

No apologies. Redefine your passions. Go in the direction of helping others and making them happy while creating an income from that. Alan entertains a lot of people with his writing. Lisa inspires people with her interviews. Nicole helps people get ahead.

How about you? How have you evolved? Where are you heading now?


10 Responses to “3 Entrepreneurs Evolving Online”

  1. Clara
    on March 26th, 2014 2:15 pm

    What was working 5 or 6 years ago doesn’t work today. You have to change what you’re doing or you won’t be able to make money online. These people are great examples of flexibility and ingenuity
    Clara recently posted ..How I’m Making Money Online

  2. Lisa Stoops
    on March 26th, 2014 8:56 pm

    Pegggggy! I want to hear about YOUR journey because I know you’ve done a LOT of changing throughout the years! I love this blog post because it shows how we don’t have to stay doing the same things. We all have the right to change up what we are doing if what we are doing no longer provides what we want.

    To me, business is a journey and I’m continually trying to reach higher levels of fulfillment and I’m always redefining what I’m most passionate about.

    It was also cool to learn how you viewed me too so thanks for sharing!
    Lisa Stoops recently posted ..Stacy Best

  3. Kater
    on March 26th, 2014 9:06 pm

    Of course I monitor Nicole and Lisa and admire their abilities to move into new areas. I don’t have that much connection with Alan, but when a techie turns to Kindle that is really getting out of the comfort zone. I’m really a bit envious of Lisa’s new calling with the podcast interviews. From what I can tell she’s having a blast!
    Kater recently posted ..Your Core Fitness JV

  4. Peggy
    on March 26th, 2014 11:07 pm

    Hi Clara,
    “What was working 5 or 6 years ago doesn’t work today.” You are so right. A willingness to adapt is essential for your business. Plus going further than that, finding your passions is important to your soul.

    Peggy recently posted ..Internet Marketing Alone – Is This You?

  5. Peggy
    on March 26th, 2014 11:08 pm

    Hey Lisa,

    I love this! “We all have the right to change up what we are doing if what we are doing no longer provides what we want.”

    Now I’ve got to go quote you on Twitter. :D
    Peggy recently posted ..Making Case Studies Part Of Your Online Business

  6. Peggy
    on March 26th, 2014 11:11 pm

    You’re right, Kater, techie to fiction writer is quite a stretch! You’ve got to really want it bad to give up what’s comfortable and is a sure income-earner for such an unknown, right? Kudos to Alan!

    I’m a little envious of Lisa too. I think she’s really hit her nail squarely on the head.

    And Nicole? Well there’s no stopping her.
    Peggy recently posted ..Rewriting My PLR Article On Case Studies

  7. Alan Petersen
    on April 4th, 2014 2:53 pm

    Hi Peggy,

    What an awesome reflective post and it’s so on the money! Following your passion can be scary and the path is dark and bumpy, but the pay off is much better than following shiny objects. :-)

    And even though the changes are big, you take what you’ve learned with you.

    A lot of the things I’ve learned from Internet and affiliate marketing over the years have helped me a lot when it comes to marketing my fiction books.

    The basic principles of Internet marketing are the same regardless of your business focus (things like list building, getting reviews, genre/niche research, keyword selection, etc.).

    I know you’ve been following your passion too in other businesses, so you know firsthand how it can be scary, but very rewarding!

    Keep rocking.
    Alan Petersen recently posted ..Back from Bali (Vacation/Writing Retreat)

  8. Peggy
    on April 4th, 2014 9:29 pm

    Hi Alan,

    Yes! The payoff is worth the dark and bumpy path. I couldn’t agree more.

    “And even though the changes are big, you take what you’ve learned with you.” Well put! We take the helpful knowledge from the past and use it to build the future.

    Kudos to you, Alan!
    Peggy recently posted ..Internet Marketing Alone – Is This You?

  9. Adrienne
    on April 21st, 2014 8:32 pm

    Hey Peggy,

    I hear what you’re saying because I started off in affiliate marketing and although I still have a few sites up it’s not what I enjoy doing.

    I fell totally accidentally into blogging about blogging and that lead to how to building relationships with your readers after I won a contest Danny Iny put on after his Engagement from Scratch book hit it big. It’s funny how these things evolve and next thing you know people are wanting to know how the heck I’ve been able to do what I do.

    I do consulting now and my product will finally be released this year and building relationships so I’m happy where I am now but no telling where I’ll be two years from now.

    So are you still doing the PLR stuff? I don’t hear from you very often but as long as you’re doing what you love then that’s all that matters.

    Way to go Peggy and always good to see you. Hope you enjoy your week.


  10. Peggy
    on April 29th, 2014 6:54 pm

    Hi Adrienne,

    I don’t think you fell into blogging about blogging accidentally, I think you gravitated toward it because it’s what you’re interested in and what you’re good at.

    Congrats on getting your product on building relationships out this year!!

    Yes, I’m still doing PLR, but not as much. I’ve been spending more and more time with physical products, and I love it. :)
    Peggy recently posted ..Internet Marketing Alone – Is This You?

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