Online Marketing Partner – How’d That Work Out?

Since I’ve been working with Alan Petersen on our big project – Maximize PLR – I’ve learned a lot about partnering.  Yes, I’ve partnered with others before, like with Pat Graham on MyNichePLR, but this particular   product is a bigger and involves many different skills and strengths. 

I’m going to just put this right out there… You can achieve much more success, fame, money, whatever, if you have a partner(s).

When you look at how far you’ve come, has it been as far as you would have liked?

You can be held back by your lack of knowledge.  It takes time to learn every single aspect of Internet marketing.  The time you take to learn everything could be better spent by letting a partner handle the parts of the project you don’t know how to do. [Pick a partner who has strengths where you have weaknesses.]

If you’re honest with yourself, you’ll admit you’re not good at everything, even if you do know how to do it all.  My weaknesses are some of the more techy stuff and video.  My strengths are in the written word and I have an eye for the small details.  Alan’s strengths totally compliment my weaknesses.  Together we are bigger than the sum of our parts. 

We’ve learned from each other when we’ve wanted to, but I admit there is quite a lot of relief on my part when I can ask Alan to take care of some technical issue I’ve been trying to sweat through! 

The result is a huge product I am very happy to put my name to.  Here’s the big question – Could I have done it by myself?  Hmmm, doubtful.  This is what would have happened:

• I probably wouldn’t have added video, or if I did, there wouldn’t have been very much video and the quality would be have  been… iffy.  Not good because video is absolutely necessary in this product.  It’s a How To product, and you can’t totally do that with a bunch of screencasts and pdfs.  Alan shot over 11 hours of video!




• I wouldn’t have had the expertise in some of the areas to be able to teach them.  For example, I’ve not turned PLR into a real live book and sold it on Amazon.  Alan has.  So Maximize PLR would have been a much smaller and different product, certainly not a membership site.  Our combined knowledge is huge!




• It would have taken FOREVER to complete.  Although I’m blessed/cursed with a Type A personality, I am only one person who needs her 8 hours of sleep a night or she gets really cranky.




• I would have been limited by the number of relationships I have with other internet marketers.  Instead, we’ve got my contacts and Alan’s contacts.  This helps with recruiting affiliates.




• It wouldn’t have been as much fun.

 Finding the right partner(s) is a winning solution.  You can have the expertise of others, get everything done faster, in effect – know who they know, and increase your chances for success.

Okay, now you add your comments about partnering so this isn’t a one-way conversation.  Good experience?  Bad experience?  Yet to experience?

Nicole Dean and Rapid Product Formula

There’s a new product on the market, Rapid Product Formula, by a marketer I trust and respect – Nicole Dean. She’s teaming up with Ronnie Nijmeh from PLR.me to help people throw aside their frustrations and create their own product quickly.

I have not seen the product yet, but I just watched the first video and it’s got some good info (as opposed to those prelaunch videos that say they have good info but are a not-very-well-disguised sales pitch. You know the ones).

There’s also a free download worksheet. Not a lot on it at first glance, but they give you 3 steps to do that will get you past a HUGE stumbling block that many marketers never get past.

If you want to watch the video and get the worksheet, you can start here: Rapid Product Formula

And they’re going to do a call April 14th, so be sure to listen in!

I like what I’ve seen, and I know Nicole Dean (and Ronnie) are going to provide the answers in their easy-to-grasp way.

What You Want to Know About Using PLR:

A while back Alan Petersen and I decided to team up to create a course on how to use PLR.  We both have our strengths:

- Alan with video and audio skills, plus knowing how to milk PLR in the usual as well as seldom-seen-but-still-lucrative ways.

- Me with my PLR and report writing skills, and whatever else it is I can do that Alan doesn’t like to do.

- We both like to help others and teach what we know.

So we sent out a survey because we wanted to create what people most wanted.  We got some real interesting results and great feedback.  You think you’ve got it figured out beforehand, but I was really glad we asked because we got some requests we hadn’t considered.  Here is what we learned:

Armed with these requests, we set to making a product that includes all this and more.  Ever heard of “project creep”? We so wanted to give people everything they asked for that the product kept getting bigger and bigger.  So time-consuming for us, so good for you!

It’s almost ready to go. We’re running it through some beta-testing right now. It’s called MaximizePLR.com (and no, the real sales page isn’t showing quite yet.)

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