Internet Marketing Superstars Conference 2010

I’ve been trying to think how to sum up the Internet Marketing Superstars Conference in Orlando last weekend.  At least I think it was Orlando, it seems I never went outside except to go to dinner and even then my head was so full of ideas and conversations I didn’t really notice my surroundings.  Do you know what I mean?

I liked the format - speaker speaks, then conducts a workshop where we try out one of the things he or she talked about.  My only complaint was the workshops were a bit rushed.  I’m sure that’s because the speakers ran over trying to tell us everything they could. 

I guess I have a second complaint… the conference room was freezing!  I can handle cold, but this was frigid.

The speakers gave a lot of information, but I’m just going to list a little gem I got from each of them.  To me, a gem is one thing, probably just a sentence uttered, that hits me smack up side the head:

Jeanette Cates - The time it takes you to create a product does not equal the value.  Don’t put a lower price tag on something, like an audio interview, that didn’t take you very long to do.  The value is in the content, not your time.

Mark Hendricks - Don’t try to change everything about yourself all at once, take one habit and concentrate on it for a week.  This is the Ben Franklin Self-Improvement Matrix.

Joe Marsh - Even introverts can become trained extroverts.  There’s hope for me yet.

Elsom Eldridge, JR and Mark Eldridge - Do a report each month on a problem in your niche and put them all together to make a book.  Easy!

Chris Lockwood - There’s an easy way to market your membership; give basic level free, and offer an upgrade to paid level.  I never thought of this approach from a marketing point of view.

Joey Smith - Regarding social media/Twitter - If it bleeds, it leads.  People notice and respond to painful tweets.

Cindi Dawson - Most membership sites are nouns, they should be verbs.  Meaning, make your membership site live and breathe and allow for human interaction and heart.

Doug Champigny - There were many, but I particularly liked “The most expensive thing a man can own is a closed mind.

Willie Crawford - Ask JV partners when exactly they’re going to mail to their list so you can monitor which emails are working best (this is a good way to get them to actually do the mailing they promised.)

Terry Dean - Make a checklist of every activity in your business and create a checklist for each one.

Gina Gaudio-Graves -Starting a blog is like going on a blind date with your readers. They need to get to know you better before they’ll commit.

I enjoyed the networking immensely and was agog (<- cool word) at the collective knowledge of everyone in the room; speakers and participants.  I was surprised how helpful everyone was, giving free information to anyone who asked.  None of the “Buy my product and you’ll find the answer there.”

Mark is selling the recordings and pdfs of the whole ISSC conference .  If you do get it, please take the time to do the workshops in order to get the maximum benefit. 

Special thanks to my roommate Cyndee Haydon for her great SEO tips!

 

This post includes one affiliate link which means if you buy through it, I will be compensated.

Weird Gym Analogy

Looking around the gym the other day I made a weird analogy. Yes… I was working out, honest, but I’m a people watcher so that’s what I was doing between sets.

I noticed there were two types of people at the gym. There were the people who knew what they were doing - they followed a circuit - 3 reps with these weights, 3 reps with those weights, etc. They went with purpose to each machine or set of weights, knowing what they were doing and how to do it.

Oh yeah, they did stop to joke around with their buddies who were also following a plan, maybe a different plan, but all were getting excellent results.

Their challenge was not to change the plan, but to increase the amount of weight. They have goals in mind and are going after and achieving them.

If their method is getting them results (apparently it is, just by looking at them) why should they deviate from their plan? If their method is getting them results, could their plan work for you too? Probably, although you would have to start with lighter weights. Same plan, smaller amounts. You’d have to work up to where they are now, but it is definitely possible.

The other type of people I observed at the gym? Newbies. They looked unsure and covertly glanced at others to see how a machine was used or how the weights were lifted. They’d rather not look “new” and ask questions but they’d tentatively try something out, often doing it too fast or incorrectly.

These newbies only did a machine or a weight one time instead of incorporating the repetitions that will get
them results. Then they moved on to another machine without giving the last one a chance to really work.

Do you think they saw results? Nope. So they quit after a week or two and move on to yoga or martial arts or a fad diet or the next promise.

1. Did they do their research and learn?
2. Did they ask for guidance or help? Did they find a mentor?
3. Did they really give it their all, again and again?
4. Did they have a clear cut plan to follow?
5. www.im-focused.com

One time does not get results. Repetition of something done correctly does.

Of course you know that I’m comparing successful marketers to struggling new marketers here. If you’re in the latter category, you know what you need to do. Find a good solid plan, stick to it until you see results, then add more weight to get even better results.

www.im-focused.com

Take care!

Travel PLR and Home PLR

I’m sitting here watching the Orange Bowl and listening to my husband (who is a football official on the side) explain all the calls and plays in detail.  Believe me, it’s a different way to view a football game.

Anyway, I’ve written 2 new bundles of PLR for you and listed them as a WSO to give you a discount.

The first one is 10 articles for the travel or vacation niche.  Ths niche is just about to go into overdrive with all the spring traveling coming up.  Think spring break and retirees!  Jump on it now so you can be ahead of the game.

The 2nd bundle of PLR is 6 articles regarding the home.  These work well for a lot of different niches…. home sites, real estate sites, housing sites, mom sites, family sites, baby boomer sites, and many more.

Oh man, I almost forgot to add the link!  Get either one here.

Take care.