My Random Internet Marketing Observations

I was sitting here, thinking about my blog and I couldn’t settle on any particular subject to blog about.  So… in a rather haphazard fashion, I’m going to throw down some random internet marketing thoughts here.

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It is confusing to add an OTO to your product or promote another product on your “thank you” page, but it’s worth it. I have to map out by hand how the whole thing will work with arrows pointing different directions so I can see it, but once it’s in place I don’t have to mess with it and it makes me money.  I have an OTO on a product right now that converts 1 sale in every 4. 

When I try to market a specific product either to my list, through the Warrior Forum or Twitter, or as a guest poster, sometimes it leads to making more sales of other various products I offer, NOT the one I’m promoting. Weird, huh?

I look like a savvy internet marketer to people who don’t sell online, but I don’t know jack compared to some of the gurus.  I can live with that.  When I’m feeling particularly online stupid, I look at where I started and realize I have come a long way. 

Sometimes dollars speak louder than words.  It wasn’t until I started writing down, with a pen, how much I’m making every single day and my goal for the month that I really started picking up my pace.  The internal dialog mostly goes like this: “Crap, if I want to make my goal of $$ this month, I’d better hurry up and create another product fast or write some PLR bundles to sell!”  Having a monetary goal also helps me to think of how I can creatively market the VRE I already have.

You can’t be afraid to put yourself out there and walk and talk like a real marketer.  No one will buy my product just because I created it and know it’s good.  I’ve got to be my biggest promoter. I’ve worked hard to get over my reluctance to be a marketer.  Still, I aim for less cheesy and less hypey.

Not every internet marketer tells the truth.  Just because someone promises to promote my product to their big list, that doesn’t mean it will happen.  I had a HUGE disappointment in this area, but I chalked it up as a painful learning experience.  Consequently, I make sure I don’t promise when I know I can’t deliver.

Sometimes I get a chip on my shoulder about Twitter… it seems like a popularity contest.  Reminds me of how popular I wasn’t in high school.  But I noticed something pretty neat – if I don’t worry about it and just be myself and have some fun, Twitter works for me.

I like to be a lone wolf, but it’s more fun and profitable to build relationships. You can bounce ideas off one another and help your friends out. They’re also there for you when you come unglued because you can’t get your footer to look right in your HTML editor.

Lists are people too.  I’ve become friends with people on my lists who email me with their thoughts, questions, and advice.  Yes, it takes time to answer everyone and I hate admitting when I don’t know something, but I wouldn’t have it any other way.

Any random internet marketing observations you’d like to share?

Have You Ever Done This?

I’ve decided to add a new category called “Have You Ever Done This?” It’s the spot for us to put any quirky items or tricky little tips that have to do with Internet Marketing and our personalities.

I’ll go first with one thing I did recently… and you can tell me if you’ve ever done this, or something similar, or something not even remotely similar but you want to talk about it here.

Last week I had to go to the dentist for some “repair work”. I really don’t like going to the dentist and was feeling very uncomfortable about it.  So what I did was set up a promotion to go out to my list right at the time the dentist was going to start torturing, er, working in my mouth.  That way, while in this situation I could think about something that makes me happy (making a few bucks), instead of laying there all uptight with my hands balled into fists.

Now it’s your turn. Have you ever set up a promotion to go out in the middle of some negative event in your life? Or anything else?