Blog Talk Radio

Hi,
On November 25th, 3:00 EST, I am being interviewed by Willie Crawford on his Blog Talk Radio program. We’re going to talk about the problems new internet marketers face and some possible solutions.

Here’s the link: blogtalkradio.com/WillieCrawford
Thanks,
Peggy

Monetize Your Real Estate

I talked just recently about virtual real estate - your own articles and ways you can use them. Now I’d like to talk about real estate again, but a different kind of real estate. This is the real estate on some of your real estate.

What I mean is… your 404 error pages, your download pages, your first autoresponder message after a sale, and your last page of your product. They’re all prime real estate. It’s like putting hotels on Boardwalk and Park Place in your Monopoly game. It’s great to have the land, but they will make you more money if they’re properly monetized.

404 Error Page
This is the page someone arrives at when they’re trying to get to a page on your website that doesn’t exist. Whether you know it or not, you probably have lots of traffic landing on your 404 error page. Just check your stats. On some of my websites, it’s the 2nd most popular page!

Create a page on your website that will become your 404 page. Tell the reader it’s your 404 page they’ve reached in error, and put one of your products on it or even an affiliate product that you really like. I’ve even used the space to ask people if they wanted to sign up for my free newsletter and put an AWeber opt-in box on there. Then upload it in the proper spot on your hosting cpanel.

If you have lots of websites and can’t remember if you’ve spread the love on your 404 pages, try this: www.yoursite.com/111.htm.  Plug each of your websites in there and your 404 page will pop up.

Download Page After Opt-In
When someone has signed up for your opt-in offer, you can put a promotion on your download page that thanks them for completing the double opt-in process and gives them their download link. Make the promo short and sweet and put it right above the download link. If it’s not going to be short, put a blurb at the top saying that the download link is at the bottom of the page.

Download Page After a Sale
Same as above, only more effective because we’re talking about buyers who have just bought from you, not freebie seekers. Make it a special discount for your buyers only and I think you’ll be pleased with your conversion rates.

Think about what else your buyer might need that would be a good accompaniment to your original product. Pick something that goes together with the product they just bought or is at least in the same field. For example, if someone just bought your ebook on basic knitting stitches, wouldn’t they be interested in buying your ebook on knitting patterns?

First Autoresponder Message
When someone opts in to your list, whether through buying your product or to get your free offer, an email can be sent right away, automatically, from your autoresponder. You can use this space to thank them for being there, give them the download link again in case they missed it, offer your email address in case of problems, point out a short promo to be helpful, or tell them what’s coming up. This promo needs to be done with finesse; and not a hard sell or they’ll be opting out in minutes. Perhaps really soft - your signature with your appropriate links and a sentence about each?

At The End Of Your Products
This one is probably more obvious to you, but when someone is reading your ebook and comes to the end, give them something to click on. Don’t leave them hanging; do them a favor and give them a link to click when they’re ready to leave your page. Why not make that click go to another sales page that fits right in with what they’ve just learned? A short pre-sell is all that’s needed at the end of your ebook before you send them off.

You may not choose to promote on these pages in the ways I’ve suggested; only you know your audience and the type of product you’re cross promoting, but at least consider it. Yes, I agree that it may not work in every situation, but consider yourself informed now. No more leaving money on the table unknowingly.

Now if you’ll excuse me, I’ve got to double check all my real estate spaces to make sure I’m using them to their full potential.

Peggy

Comments?

New Blog Look!

I’ve got a groovy new blog design! Okay, as of this writing it’s got some issues that need ironing out, but you can still see what it looks like. The blog is custom from Mark McWilliams and the header is from Planet Divinity.

Edit:  Problems are fixed.  Thanks Mark!

What do you think?
Your feedback please!

Tiffany Dow - My Thanks To You

Here’s a post for the “My Thanks To You” category.  Because sometimes thanking someone privately isn’t enough.

To those of you who might not know Tiffany Dow, she is a PLR article writer and the Squidoo Queen.  She is also a ghostwriter and used to write for some big-name gurus before becoming a successful internet marketer herself.  She’s also well known on the Warrior Forum where she helps people and is not afraid to ask questions when she wants to know something.

When I first started with internet marketing I had the idea to write an ebook called Look After Your List.  Well… I wasn’t going to write it so much as interview people.  One of the people I got ahold of was Tiff and she not only gave me, an unknown, the time of day but she gave me some great material to put in the ebook.

Everytime I have emailed her with a question or suggestion, in true Tiff fashion she responds quickly and efficiently.  It’s nice to be heard.

More recently, Tiffany posted a 30 Article Writing Challenge on the Warrior Forum and even though I didn’t think I was very successful, I co-won with a fellow warrior.  I guess I won on effort and attitude; it certainly wasn’t on the most sales made!  Tiffany was more than generous with the prizes:

5 ghostwritten articles
$100 worth of PLR from her PLRminimart (I felt like a kid in a candy store)
$50 cash in PayPal
custom made Squidoo lens
custom made Hub Page

Wow.  More than generous, wouldn’t you say?

I’m sure she knows how much these prizes will indirectly increase my internet marketing earnings, but she probably doesn’t know how much I learned about the subtleties of article marketing from joining the 30 day challenge.

Things I’ve learned from Tiffany Dow:
  *  Grab the bull by the horns and just get after it.
  *  Don’t worry about not looking perfect - ask what you need to know.
  *  Help others
  *  Ask your subscribers to give you feedback on your ideas.  Give them a say about which direction they want you to go with what you offer them.
  *  Produce, produce, produce!

So my thanks to you Tiff!

Some of Tiff’s sites (without my affiliate links):
www.plrminimart.com
www.socialmarketing101.com
www.buildmylens.com
www.twittertraffic.com
www.guide2ebooks.com

Articles as Real Estate

I was just thinking about articles and all the things you can do with articles.

Articles are valuable real estate, whether you wrote them yourself or they’re PLR.  Don’t have a product of your own?  Put several articles together, add some graphics and bam… you’ve got a product.  You can sell it or give it away to your list or use it as opt-in list bait.  And now your real estate is even more valuable.

The reason I was thinking about this is because of a project I’m working on with Janet Beckers at Wonderful Web Women.  Really, my part is pretty easy.  I’m writing articles, one at a time, around 600 words.  When finished, these articles will all fit together as a big package of information.  I can’t wait to see how Janet packages it and what the sales page will look like. 

This is something you can do - so get yourself some PLR articles or start writing your own!

Brand New High Quality PLR Article Bundles

Here are the latest 3 bundles and you can get them at a discount here.

Puppies
Can Kids and Puppies Get Along?
Feeding Your New Puppy - Do’s and Don’ts 
How To Keep Your Puppy Healthy 
Puppy Grooming - Is It Time For a Bath? 
Puppy Training Considerations
Questions About Brushing Your Dog’s Teeth
Puppy’s New Home - Household and Yard Dangers 
 
Blogging Revisited  
Does Your Blog Need a Content Planner?
Publish a Blog Without Doing Any Of The Writing
Should I Put AdSense On My Blog?
One Blog vs. Many Blogs
Tips For Writing A Popular Post
Will Your Blog Fail?
Writing Product Reviews For Your Blog 
 
Marketing With Affiliates  
7 Benefits of Having an Affiliate Program
Affiliate Marketing Tips For The Product Owner
Affiliates - Quality or Quantity?
How To Get Affiliates
Open Communication With Your Affiliates
What Exactly Is Affiliate Marketing?
What Tools Should I Offer My Affiliates?

Order any or all of these at a discount here.

Here’s a testimonial I just received:

“Hi Peggy,
I am someone who is not easily impressed, however, I was very pleasantly surprised, and excited, to find PLR that is not only well-written, but actually engaging, interesting reading… without losing a bit of its informational punch!

It seems to me that AllStarPLR truly has it all: great content on subjects you want and need, that is an enjoyable read and affordable as well. It just doesn’t get any better than this! My only “complaint” is that you have not already written more of it Peggy! Keep up the good work!”

Carol Norris
masterstouchminerals.com

Please visit www.Allstarplr.com for more article bundles!
blogging
blogging report
pet considerations
lawn care
gardening 
kids activities
toddler issues
stress
PLR, MMR, and resale rights
business leadership
going green
relationships

And please let me know your interests as I will keep on writing PLR article bundles.

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