Chillin in Eastern Washington

July 6, 2008

This is what I was doing last week with my kids and my dad (orange hat) on the Wenatchee River in Washington state.  It was Class 3 rapids at times which was a blast! 

Even though it was 103 degrees out, we were told to wear partial wet suits as the water was a chilly 42 degrees.  We were quite wet by the time we were through, but we didn’t lose anybody overboard.  :-)

rafting.jpg

Internet Marketing and School Lunches

July 2, 2008

How many times have you heard expressions like “give away your best stuff” or “moving the free line”?  I understand what they’re getting at, but I’m going to go out on a limb here [Please don't smite me Guru Gods] and profess not to love those expressions.

 Don’t get me wrong – I like to give away free stuff and do it all the time.  I also love to help people as much as I can.  But I worry that when I give everything away for free that my work won’t be viewed as valuable or appreciated… because it’s free.

Remember the kid at school who used to give away all the good parts of his lunch in an effort to get the cool kids to like him?  It never worked and he just got used.  He didn’t make any lasting friendships and when he stopped giving away his good stuff, the kids ran to the next one in line who was willing to try the trade food for friendship route.

Then there was the savvy kid who would only part with his lunch if coin crossed his palm or he could trade his food for something of value.  This guy’s goods had perceived value and he had an actual following of kids who would ask him when he was going to bring this or that again or what was in his lunch that day.

This kid probably even sweet-talked his mom into throwing extra cookies into his lunch, and he just might have convinced her to buy a certain brand of chips because he knew what his buddies wanted.

Okay, I’ll stop with the analogy now before I get too carried away.  I was just pondering out-loud… don’t have anything new to sell right now, dang it. :-)

So what do you think?  Go ahead and leave a comment.

Thanks,
Peggy

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